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July 17, 2019 CAC Minutes




Wednesday, July 17, 2019


Members Present

Bill Bushnell, Jerry Ciardelli, Liz Crow, Brian Girard, Rich Nyquist, Cassy Ordway, Peter Rechelbacher, Marc Rosenberg, John Salditt


Manager Present

Manager Bill Olson


Others Present

MCWD Staff: Telly Mamayek, Becky Christopher, Kim LaBo, James Wisker


Approval of Agenda and Minutes

The meeting was called to order at 6:35 p.m.

Girard motioned to approve the June minutes, Salditt seconded. The minutes were approved.


Discussion Items:

Strategic Communications Plan Presentation - Mamayek

The purpose of the presentation was to provide an overview of the strategic communications plan and timeline and points of engagement for the CAC.  


The following items were the focus of the presentation:

  • Background and Purpose
  • Goals and audiences
  • Project team
  • Project scope
    • CAC roles

Mamayek provided the CAC background on the District’s strategic communications plan and how its purpose is to facilitate external and internal change management while ensuring consistent messaging that aligns with MCWD’s organizational goals. This purpose informed the selection of Himle LLC and Horner Strategies LLC as the consultant and sub-consultant for this project.


In addition to the consultants, a project team, led by Telly with support from Ed/Comm staff, has been formed that includes three board managers as liaisons and a steering committee of MCWD staff and strategic advisors.


The plan involves two processes that are running in parallel:

  1. External assessment of key audiences. The key audiences consist of two tiers. Tier one includes government officials and staff and the land use community. Tier two includes property owners and the general and interested publics.
  2. Internal MCWD assessment of current outreach methods.


The project scope consists of five phases:


  • Discovery - which is happening now. This process identifies what we know and don’t know about our audiences.
  • Research – the consultant will interview 35 tier one stakeholders. The CAC will help provide insights on the tier 2 audiences.
  • Insights – a report will be developed which will capture what we learned and provide recommendations.
  • Strategy development – work with consultants to develop strategies for District focal geographies and watershed wide.
  • Implementation plan - what we will do to make it happen.


CAC members have an opportunity to engage in the following work as part of this process:

  • Research phase
    • Provide insights on the tier 2 audiences by participating in a focus group outside the regular CAC meetings. Focus group participants will discuss their viewpoints as a member of the community or groups you belong to such as lake associations, neighborhood groups, etc.
    • Participate in online survey that will be distributed to all CAC members.
  • Review preliminary research findings at the October CAC meeting.
  • Review the insights report. This review is scheduled for November CAC meeting.
  • Review draft strategies at the January CAC meeting.

An email invitation for the audience focus group will be sent to the CAC.


Responsive Model - Christopher

This discussion was a continuation of the April discussion regarding the development of the District’s responsive model.


A re-cap of the April CAC was provided and covered the scope of work for developing the model which is outlined below:

  1. Establishing the model’s purpose and goals
  2. Determining how the District evaluates opportunities
  3. Creating a process and funding framework
  4. Setting internal workflows
  5. Developing a marketing strategy and materials to promote early coordination

A re-cap of the purpose, goals, and high level process was also provided. At the June Board retreat, District managers provided feedback on the development of the responsive model. The Board wants to ensure that the District does not slip back into an unfocused implementation model. They reinforced the need for clear criteria and a framework to weigh opportunities against each other and the District’s focal projects.


The preliminary list of evaluative criteria outlined in the CAC memo was reviewed and discussed with CAC members. It was discussed that the criteria are intended as guidance and not a rigid formula to allow for the variability and uniqueness of different opportunities.


Staff also reviewed the list of considerations that go into determining the District’s role and level of support for a particular opportunity, as outlined in the CAC memo. The Long Lake subwatershed partnership was discussed as an example of how these considerations come into play. Because of the resource needs in the subwatershed (5 impaired lakes), the local support and partnerships (3 cities and the Long Lake Waters Association), and the systems approach that the group has taken, the District decided to dedicate significant staff resources toward advancing implementation efforts. The District has assumed the role of convener and planning and technical lead to develop an implementation roadmap with the partners.


There was a good discussion with CAC members concerning the balance of subjective and objective criteria, the need to effectively communicate how the process works so there are clear expectations, the value of fostering good will with communities, how to leverage success stories, and existing perceptions in the District to be aware of when developing the model. The CAC members expressed their comfort with the draft criteria and considerations and did not recommend any changes.


Staff outlined a few next steps:

  • Further staff development of process and internal workflows
  • Board review of draft framework and external stakeholder process for responsive model and permitting alignment (Aug-Sept)
  • External stakeholder process (Nov-June)
  • Periodic reports back to CAC


Information Items and Updates:

CAC member updates


Girard – He is an MPCA water monitor for Lake Minnetonka. Since monitoring began in the lake, the clarity has increased by three feet.


Nyquist – The MPRB Master Plan has divided the creek into four segments. Three of the segments are still in the process of being discussed.  The CAC process is being paused while the park district looks at traffic, including car, bike and pedestrian. Tiffany, MCWD staff, did a presentation to the CAC on the proposed remeanders in the creek, including why the District is doing this work and its purpose. The presentation was well received.


Rosenberg – He received an alert from Freshwater about a recent landslide near the U of M. They have information on other local areas predisposed to landslides – good information for people to be aware of.


Ordway – LLWA is partnering with Medina on an AIS training for smaller lakes using canoes. The training is in August and they will be going to School and Wolsfeld lakes.


Board updates – Manager Olson

No update.

Staff updates- LaBo

No update.

Girard made a motion to adjourn and Bushnell seconded.  Meeting adjourned at 9:00 p.m.

Next Meeting is Wednesday, August 14,2019 at 6:30 p.m.

Board of Managers Liaison Loftus

Minutes or Agenda?: